Any business, needs capital, good leadership, a good team, great marketing, aggressive sales, to grow and also to build the resilience for challenging times, like the current COVID crisis.
At Excelsoft, we strongly believe in investing in intellectual capital. We are a 20 year old Education technology Company with a global clientele. We have developed products and services in various areas of Education technology. Every one of these segments have competition from other players in the Industry. Many times we will know competition, sometimes it can be surprising, and newer businesses.
Competing on product features by filling out RFIs and RFPs with standard checklists does not help bring out the competitive edge we may have.
Today every business has an expanding and evolving digital footprint. Active Digital marketing efforts and competing to get attention on social media, like I have been trying to do! Vying for attention, in an increasingly crowded social media sites, including LinkedIn.
We have been writing about our business, the segments we address, some case studies, etc.
But that’s okay. That is a standard template, that most companies follow, and also in the Education Technology Business.
We had an internal meeting of our Executive Board today, and we “discovered” that we are not writing about the Intellectual capital in Excelsoft, and some key aspects of our business we don’t talk about in what we publish.
I am particularly proud of the better value proposition we provide:
Firstly our marketing and sales was traditionally and mostly still about building key relationships and trust with our customers. Listening to them carefully, learning from each customer interaction, and our ability to turn it into organisation wide learning. Building trust and relationships with partner and customer organisations at various levels CXO level, Program management level, Project Manager levels to the team lead levels for execution has been a key aspect right since we were a startup, and the is part of Excelsoft’s DNA.
We have invested in Intellectual Capital in areas that solve customer’s pain points and adds a great deal of value too. Therein lies the differentiation. We have Top class and deep Engineering expertise, that is a horizontal function, supporting all the delivery teams.
Top-notch Data Architects, Application Architects, Test Automation team, Accessibility team using our own tools for checking accessibility compliance, Performance Engineering to maximise, Data Analytics experts, Data and application security teams. they make us standout with every customer, as this level of expertise means that we have invested in Intellectual capital over many years and we are best-in-class.
We also have added value in helping our customers migrate from old platform and technology to our platforms. More importantly the complexity sets in when many times we have to integrate with multiple application that the customer organisation has already invested in. It could be home grown LMS, third party candidate registration system, educational CRM etc. in most cases there could be not enough documentation on the legacy systems, compelling us to reverse engineer it, and completely re-architect the product. many times we have perfected integration even with systems that are not standards compliant from a “Learning Test Interoperability standards”, LRS etc. We work hard to integrate disparate systems, and have delivered it successfully in most such cases. customer delight is about a complete ready-to-use Application. We take on the challenges of optimising their data models and Data Design, smart Architecture fixes, Performance testing and performance tuning.
We deploy and manage many of our Customer’s cloud deployments,monitoring, and optimisation. Some of these solutions need a deep insights into cloud services and solutions, most often, the best way to use them for high performance at optimal price.
To accomplish is about bringing this conviction to the teams, and enable them to Innovate, fast forwarding to build intellectual capital.
We are going to talk in depth about each one of these value propositions separately in each article going forward. I appeal up
When we get Tech opportunities that are not easy to solve, we are mostly the company rely on.
With each customer relationship, it is NOT easy approach. For us making such tasks work, within the provided time and budgets, key.